Did You Know? Latino economy ranks 4th in World?
Author: Martha Garcia Kampen
Date Published: September 6, 2025
In my last blog/article I shared a quick snapshot of Hispanic American history which stems from the 1500’s. Knowing our collective history is the first step to understanding where we are today.
Building on this historical base, I would like to share more information about Hispanic/Latino Americans.
Did You Know? If U.S. Latinos were their own nation, their $4 trillion economy would rank fifth in the world — bigger than the U.K. or France. (U.S. Latino GDP, a monetary measurement of the value of all goods and services produced, was measured at $4 trillion in 2023, up from $2.8 trillion in 2019).1 This means Hispanic success directly fuels America’s economic strength, job growth, and global competitiveness. The Latino community is not just an ethnic group within the U.S., we are a g lobal-scale economic force; some calling us the “Economic Engine” of the U.S.
If you are impressed by the size of the U.S. Latino GDP, you will be more impressed by its rapid growth. Among the ten largest GDPs in the world, the U.S. Latino GDP was the third fastest growing from 2010 to 2023. It outpaced the broader U.S. economy by over 2x.2 Latino consumers, businesses and workers are positively – and significantly – impacting our economy for the better.
In my next blog I will break down some interesting facts about Hispanic purchasing power and the economic impact of Latino/a/x consumers. What are we buying? How much? Which brands are winning with Latinos? Stay tuned…
1 [SOURCE: 2025 U.S. Latino GDP Report | California Lutheran University and UCLA Health, 2025]
2 [SOURCE: https://latinodonorcollaborative.org/us-latino-gdp/]
About the Author: A first-generation Mexican American by birth, Martha was raised bi-culturally with both parents from Guanajuato, Mexico. Martha earned her BSBA with a double-major in Marketing Management and Latin American Studies, with a Minor in Spanish from SEMSU. Her first career position was as Director of Hispanic Marketing for a consumer products company with distribution throughout the United States when the term "Hispanic" was being determined.